Throughout my academic journey, I've adeptly utilized various tools like Canva, Adobe Creative Cloud (InDesign, Lightroom, Express), Microsoft Office Suit, website platforms (Wix, Weebly) and more to craft engaging presentations, websites, articles, and documents. Here are a few illustrative examples:
Projects
Website Creation
During my Digital Marketing class and Google course in Digital Marketing & E-commerce, I acquired valuable insights into design principles aimed at optimizing the user experience on websites to boost conversion rates. Implementing these principles, I developed a website on Wix that incorporates effective hierarchies, strategically placing crucial information at the top of the homepage. Additionally, I utilized impactful call-to-action elements, thoughtful color contrast, and various other design strategies to enhance user engagement and drive conversions.
Executive Summary
In this professional persona executive summary I analyzed my self-perception survey, professional reputation survey, and team evaluations to understand the way I perceived myself and how others perceive me.
Nature's Pet Social Media Campaign
Within my Google Certificate program, I was tasked with creating a compelling social media post as a contribution to Nature's Pet's National Pet Day campaign.
Social Media
For my FITS 333 class, I was assigned to promote the university while considering the tone and assets such as the logo, color palette, and fonts that the university uses to create captivating posts.
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Pivot Tables
Pivot tables are important tools to gain an understanding of target audiences in marketing analytics. Here are some of my work.
My Story Essay
In this essay I was able to apply my understanding of vivid descriptions, tricolon crescendo, repetition and other communication devices learned during my writing courses.
